You Lost Me at Google+

Okay, so you wake up in the morning and log on to your RSS reader. You promote some content on your social properties and feel pretty good about yourself.

Then, you check your Klout score. You’ve dropped one point. One point?! The mental breakdown begins.

Rocket In The News

NEW MOVIE CHANNEL DESTINATION SET TO LAUNCH NATIONWIDE IN NOVEMBER CHOOSES ADVERTISING AND DIGITAL AGENCIES  TORONTO, Oct. 3, 2011
On the heels of announcing its launch across Canada this November, Hollywood Suite has chosen its advertising and digital agencies of record, Wunderkind and Rocket Digital Management (RDM).
CNW

Clients

Because I Am A Girl is a powerful and growing public campaign on the issue of supporting and protecting girls in the developing world. Rocket Digital Management, BIAAG’s digital agency, is responsible for the digital and social media strategy around the cause, and works closely with the marketing and IT departments at Plan to ensure that the sophisticated campaign site and social media properties are engaging and convert audiences to action.

Making Website Analytics Easy

One of the advantages the web offers over traditional forms of marketing is measurability. This means we can understand the success of a site by how users interact with it – how many individuals visit, how much time they spend on the site, what pages they view, and even how they arrived. No other medium offers the same insight.

Presenting Information Architecture

For Digital Managers, Information Architecture, or the IA, can be one of the first major deliverables of a website project. For clients who are unfamiliar with this document, the presentation of the IA can quickly turn into a series of misunderstandings. Recognizing the importance of framing the conversation is critical in the success of the deliverable.

Why A/B Split Email Testing Is Invaluable

If you are working as a Digital Project Manager, it is likely that you have (or will) oversee an email program as part of your client’s communication strategy. One of the challenges is that consumer in-boxes become are completely cluttered with solicited and unsolicited brand messages, so it’s important that clients learn to compete in this saturated arena.

Skill Building Exercise for Project Managers

Good verbal communication is an absolute requirement for effective project management. A Project Manager must be able to communicate with internal team members, multiple clients, project stakeholders and third-party vendors as needed. Communication can often be a difficult skill to master, but there are some very simple methods for improving this core strength.

10 Questions To Ask Before Diving Into Social Media

Believe it or not, social media is a lot like going on a first date – you never get a second chance to make a first impression, so getting it right deserves some thoughtful preparation. Many companies charge into the social media space without any plan for user engagement, measurement, or issue management, and do a poor job of setting realistic goals for success.

Omni Group Product Suite Review

Over the course of a career in Digital Management, you will come across many products to help plan and create project documentation. Finding something that’s just right isn’t an easy task – the market is saturated with competitors ranging from international players to unknowns, and everything in between.

Two Crucial Components of Digital Project Definition

In the early phases of a project, once the vision and scope have been clarified, it is important that the definition of the project is documented and shared with the client and project team. One of the first tasks a Digital Manager will tackle on any initiative is to develop the Project Plan, which, once signed, becomes the blueprint by which the project will be executed.